How to Become Trusted (#056)

How to Become Trusted (#056)

In a corporate environment, trust plays a critical role in the success of the organization. My guest today is an expert in educating people about building trust. Lea Brovedani: The Trust Architect joins us today to talk about trust. For the past 15 years, Lea has been working with countless organizations across the world to help them build and improve trust among their members, and in today’s episode, Lea is sharing her wisdom on how to become trusted. I hope you enjoy this episode.

Show Notes

Value of Trust - “Trust can be lost, but it can also be rebuilt and strengthened. Your reputation is built or lost on how well you are trusted.” Today’s guest, Lea, delves deep into this in today’s podcast episode.

Five Tenets of Trust – Lea talks about the five tenets of trust, caring, commitment, consistency, competence, and communication. “And if you look at those five, you know that if there is a breach and trust, it usually is within one of those areas,” highlights Lea.

Competence  – Lea further explains that the competence issue seems to be the least important because if someone really cares, and is working, is so committed to the job, and they don’t have all the skills, then most companies will recognize that the other four, including their communication being really good.

Commitment – Talking about what Lea noticed while she led a volunteer group, she explains that commitment looks like doing what you say you do. Long after the time you first agreed to it.

Communication – Upon asking about communication, Lea explains how communication ties it all together and paves the way for new opportunities.

Contact Lea Brovedani



TRUST ME: Restore Belief & Confidence in an Uncertain World - 2019:

Trusted: Secret Lessons from an Inspired Leader - 2017

Rebuilding Trust -2013

Bobbi's Takeaways

Here are my three insights for thriving.

  1. I love these five tenets to trust, caring, commitment, consistency, competency, and communication. I think that’s a great framework for us to use, not just in organizations but in our personal lives as well.  

  2. You may have noticed that we spent a lot of time on caring as it seems sort of like the heartbeat of the process. If you think about a leader or a loved one or a friend that you trust, caring is probably a pretty big factor in why you trust them. I think that we can feel when someone’s said when someone cares about us. And conversely, we can probably feel when they don’t care about us. I know that for me when I know that someone truly cares about me. And what’s important to me, it’s pretty easy to trust them.

  3. I found it interesting that Lee said that trust is built or lost, and the small moments and the small things, it made perfect sense to me as we talked about it.

I thought about her two examples of ways to build trust in those small moments. You know, number one, be curious. And I know that I’ve mentioned in other podcast episodes, but when we are curious, we are naturally suspending judgment. Think about what that does for trust. Or another way to think about that is to think about how trust isn’t created when we feel like we’re being judged. And curiosity is the antidote for that. And the second thing, and this is probably something that we’ve heard since kindergarten, don’t always execute on it, maybe, but don’t say things about someone behind their back. Don’t talk about them when they’re not around. And then as I reflected on this interview, I was thinking about this, you know, the small moments, and, and I was thinking about those that I feel really cared about me. And I thought, Okay, why do I feel like they care about me. And I think that those two that we mentioned are perfect. I also thought of another one. And maybe it’s just me, but this is a really big one for me. But I feel cared about when someone truly listens to me, without an agenda, without their own assumptions. And with patients, where they give me the time to express myself. And maybe they go even a step further. And they ask more questions, they ask clarifying questions, and I get that sense that wow, this person is truly trying to understand me. And I don’t know about you. But number one, I feel really cared for in those moments. And number two, I really trust the person who gives me that gift.

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